Privacy Policy

Last updated: 12 July 2026

Who we are

MarleyMoves Ltd (company number 15914266) is a removals company based at Ash Cottage, Sherborne Causeway, Shaftesbury, SP7 9PX. For privacy enquiries, contact us at hello@marleymoves.co.uk or 01747 637070.

What data we collect

• Contact details you give us when requesting a quote: name, phone number, email, moving addresses, property size, preferred date, any access or service notes.
• Communications: emails, phone calls, WhatsApp messages, and quote form submissions.
• If you agree to an AI-assisted survey: room video or images, optional narration, the resulting item list, and the estimator's review decisions.
• Website analytics: anonymised page views, referrers, and device types via Google Analytics and Plausible.
• If you book a move: payment details (processed by our payment provider, not stored by us) and move records.

Why we use it

• To send you a written quote (the purpose of the form).
• To plan and run your move.
• To help our estimator prepare a room-by-room inventory and volume estimate from an agreed video survey. A person checks every AI suggestion before it is used.
• To follow up on enquiries that didn't become bookings (no marketing automation, just a quick human check-in within 14 days).
• To keep accounting records for HMRC (required by law).
• To improve the website using aggregated analytics only, with no individual tracking.

Who we share it with

• Resend: sends transactional emails (your quote confirmation and our internal notifications).
• Sanity: stores quote submissions and content.
• Vercel: hosts the website.
• Google Gemini: securely processes agreed survey media to suggest moving items for our estimator to review.
• Google Analytics / Google Tag Manager: anonymised analytics.
• Meta (Facebook Pixel): aggregated advertising analytics (only if you consent).
• HMRC and our accountant: for tax and accounting records.

We never sell your data. We never share it with marketing lists.

How long we keep it

• Quote enquiries that don't become bookings: 12 months, then deleted.
• Booking records: 6 years (HMRC requirement), then deleted.
• Website analytics: 14 months (Google Analytics default).
• AI survey video, images and extracted frames: up to 30 days after the survey, unless we must preserve them for a documented legal dispute.

AI-assisted video surveys

Our estimator may offer to film or import a walkthrough of your rooms so software can suggest the items being moved and their likely volume. We will explain the process first, record your agreement, and offer a normal manual survey instead. Narration is optional. The software does not make the final decision: our estimator checks, corrects and confirms every room before the inventory or vehicle guidance is used. Please avoid showing people, paperwork and screens where practical. You can withdraw before the survey is confirmed, and you can contact us about your data using the details above.

Your rights

Under UK GDPR you can ask us to: confirm what data we hold about you; provide a copy; correct it if wrong; delete it (unless we have a legal reason to keep it, like tax records); or object to us using it. Email hello@marleymoves.co.ukand we'll respond within 30 days.

Cookies

We use strictly-necessary cookies for basic site functionality, plus analytics and advertising cookies (Google Analytics, Google Ads, Meta Pixel and PostHog) to measure how the site is used and improve our advertising. You can opt out of analytics and advertising cookies at any time using the control below; strictly-necessary cookies always remain on.

Complaints

If you're unhappy with how we've handled your data, you can complain to the UK Information Commissioner's Office at ico.org.uk/concerns.